Chatroulette is website that pairs random strangers for webcam based conversations. It simply matches you with someone else who is online at that moment, and you never know just whom you are going to meet. Many people enjoy the thrill of a new chat, wondering what kind of person they'll be linked up with next. Of course, many men also hope to take advantage of gaining exposure into the lives of an attractive female. And though those beautiful women are few and far between on the Chatroulette page, Lionsgate took this opportunity to play a little prank on those web creepers, and promote their new film coming out. The following are recordings of several of these Chatroulette encounters, which contain pre-recorded videos of a female appearing to respond to the viewers sexual advances..until things start to turn strange. Beware this video contains some inappropriate language.
http://www.youtube.com/watch?v=CNSaurw6E_Q
The Last Exorcism- BEST OF Chatroulette reactions
Video
Lionsgate choosing this viral campaign to promote The Last Exorcism is pure genius. It is interacting with their target audience on a personal level as well as gives viewers a free preview of what horror is to come in their next feature film. I think it was a brilliant way to reach out to their target and gain exposure by frightening them when they least expect it.
Dread Central (18 August 2010). The Last Exorcism Brilliantly Spooking Teens Via Chatroulette. Retrieved from: http://www.dreadcentral.com/news/39206/the-last-exorcism-brilliantly-spooking-teens-via-chatroulette
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