Snoop Dogg has been able to maintain his popularity over the years by releasing several albums, appearing on a series of television shows, and he even has an upcoming “Doggumentary.”
So what better way for Snoop to promote his upcoming new single “El Lay” than to appear on a show that centers around the young and attractive living in Los Angeles, “90210”. In the episode “Blue Naomi,” Snoop Dogg is washing his Lamborghini at the same spot as Dixon, and Dixon being a huge fan attempts converse with him. Being impressed by Dixon’s adoration, Snoop Dogg agrees to take him on a ride in his newly cleaned wheels and play his unheard single. What follows is a sneak preview at the new song “El Lay” featuring Snoop Dogg himself singing along to the track while cruising the streets. This is the perfect opportunity to advertise not only Snoop Dogg himself to the shows young viewers, but also to expose them to his new song, and encourage future purchases when it is released. By promoting his brand and his music on a television show that is set in Los Angeles it attracts the perfect target audience and creates buzz marketing and gets people talking about his new release. This is a perfect execution of branded entertainment that not only benefits the show but the special guest as well.
Tv Line (16 February 2011). 90210 First Look: Snoop Dogg Rolls Into Town. Retrieved from: http://www.tvline.com/2011/02/90210-exclusive-snoop-dogg-rolls-into-town
http://www.youtube.com/watch?v=y5Z0GmaKhgM
Snoop Dogg (Feat. Marty James) -El Lay on 90210- Lamborghini Gallardo
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